Easter Egg Donation Campaign 2025 – 2,000 Smiles Delivered

This Easter, our campaign brought a burst of joy to families in need across Lanarkshire, Fife, Ayrshire, and Central Glasgow, delivering 2,000 Easter eggs to children who might have otherwise gone without. In partnership with local social work departments and charities tackling child poverty, we ensured these small but meaningful treats reached the hands of kids facing tough times. It wasn’t just about chocolate—it was about creating a moment of sweetness and showing families they are seen, supported, and not forgotten during the holidays.

The campaign launched with a wave of incredible community support, from generous donations to the volunteers who gave their time to pack and distribute eggs. Social work teams identified families hardest hit by poverty, making sure every egg went where it was needed most. From rural corners of Fife to the heart of Central Glasgow, the campaign reached far and wide connecting with children whose smiles made every effort worthwhile.

For many families, Easter celebrations can feel out of reach when budgets are stretched to the limit. That’s why this campaign mattered 2,000 eggs meant 2,000 little victories in the ongoing fight against hardship